eTail Europe 2021

London, UK

Christian Spiegl, VP, CRM at Swarovski

Christian Spiegl


Check out the incredible speaker line-up to see who will be joining Christian.

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Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020

12:45 PM Keynote: Re-launching A Global CRM Program In A World Where Change Becomes The Normal

Christian has over 15 years experience in marketing and operations management on central and local management level. He has strong strategic and operational skills and expertise in CRM and loyalty strategy development. This presentation presents a concrete case study, focusing on the global ‘Swarovski Club’ launch. You’ll 

  • Ensuring a balance between brand focus and commercial drive
  • Defining the optimal CRM program configuration in a diversified countries portfolio
  • Leveraging personalization use cases to boost top line performance and consumer engagement
  • Setting up a global content calendar to keep email marketing fresh and relevant
  • Meeting local communication requirements by offering different 1:1 communication channels
  • Integrating CRM solutions for the rapidly growing China ecosystem to provide local Chinese best services