Bert Van Son

CEO / Owner MUD Jeans

Bert van Son, originally from the Netherlands, worked in the fashion industry in both Asia and Europe for thirty years before founding MUD Jeans in 2012. The successful businessman quickly realised that there is certainly more to this industry than glamour. It is extremely demanding, especially for the factory workers manufacturing the clothing, but it also makes great demands of nature, and this is where there is a desperate need for change. Together with his team, Bert transformed MUD Jeans into an exemplary company, a poster-child consistently putting the principles of the circular economy into practice. MUD Jeans’ outstanding commitment to this cause has already been recognised in the form of numerous awards including the Sustainability Leadership Award and the Peta Vegan Award. MUD Jeans attains the high standards of various sustainability organisations such as the worldwide B Corp.