eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

Bart Denolf

CEO, Franchise
Sacoor Brothers

Check out the incredible speaker line-up to see who will be joining Bart.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

3:05 PM Checklist Panel Discussion: Developing A 1:1 Relationship With Your Customers: A Blueprint For Personalisation

Personalisation is top of mind for all retailers today. This group panel talks through the creation and execution of an effective personalized customer strategy, detailing how to drive engagement today.

  • Getting to a point where you aren’t just profiling and segmenting customers but developing a true 1:1 relationship
  • Obtaining customer data to understand preference differences within the same grouping or segment
  • Constantly refining that personalisation 
  • Using tools to identify customer behaviors to offer personalized recommendations and experiences
  • Using third party tools to ensure you are delivering the right marketing messages at the right customer touchpoint