eTail Europe 2019

18 - 19 June, 2019

Queen Elizabeth II Conference Centre, London

Andrew Morris


Head of Digital Insight Delivery
RS Components


3:00 PM Panel: Achieve Personalisation Through Automation

Personalisation and automation might seem to be at odds with one another, as Personalisation implies a customizing an experience at an individual level and automation brings to mind the opposite. However, automation and machine learning can actually be used in tandem to achieve true eCommerce Personalisation. Join us as our panelists explore:
- Harnessing the power of machine learning to identify patterns that will identify opportunities for automated Personalisation
- Developing a set of clearly identified and purposed procedures to customize experiences for different segments
- Conserving time, energy and money by personalizing content and eCommerce experience for segmented groups rather than individual consumers


Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda