eTail Europe 2021

London, UK

Charlotte Tilbury Logo

Andreas Gertsch Grover

Director of Data Science
Charlotte Tilbury

Check out the incredible speaker line-up to see who will be joining Andreas.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

4:15 PM Own Your Own Data - On The Importance Of 1st Party Data

The promise of hyper-personalisation has been making the rounds for quite a while now. But, there are only a handful of companies that have actually done that well. Part of the reason was always that it was easier to buy third-party data - for example, for marketing purposes. With popular browsers not supporting third-party cookies by default anymore (or soon) and data protection laws making it illegal to share data without consent, this model will no longer work. This shifts the focus back to first-party data and creates an excellent opportunity to deliver the personalisation that you’ve always desired. Attend this dynamic presentation to learn how Charlotte Tilbury redesigned how it deals with 1st party data and its benefits:

  • Increasing retention through understanding customers across channels
  • Control over data and no lock-in to third-party tools
  • In-house personalisation that is specific to the products and content they produce