23 - 24 June, 2020
Queen Elizabeth II Conference Centre, London
Day Two: Digital Innovations That Drive Growth
Wednesday, June 24th, 2020
A data point alone can never be the answer. Marketers need to get back to the heart of understanding the customer and anticipating their needs: how do you create need for something that has no data (because it doesn’t exist yet) or too much data? Data is a tool, not marketing.