eTail Europe 2021

London, UK

Agnes Hjelmer, CEO at KF Beauty
KF Beauty Logo

Agnes Hjelmer

KF Beauty

Check out the incredible speaker line-up to see who will be joining Agnes.

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Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

11:40 AM Keynote Fireside Chat: Why You Shouldn’t Hire a “Data-Driven” Marketer

A data point alone can never be the answer. Marketers need to get back to the heart of understanding the customer and anticipating their needs: how do you create need for something that has no data (because it doesn’t exist yet) or too much data? Data is a tool, not marketing.