Agnes Hjelmer

CEO KF Beauty

Agnes Hjelmer is a cosmetic industry leader with 20 years’ expertise driving and delivering business goals for leading groups and start-ups alike. A strong foundational experience in supply chain and manufacturing for L’Oréal and an eye for international and digital expansion paved the way for Agnes to evolve ahead of the curve in the beauty industry. Today, she is the hands-on CEO of KF Beauty – the parent company of independent brand WUNDER2 – successfully bridging the space between DTC and traditional retail through internally developed, innovative products, digital-first content, and data-driven insights.