Whitepaper & Video Center

Businesses in consumer-facing industries like retail, consumer packaged goods, and eCommerce have made strides to adapt to recent disruptions and changes in consumer behaviour. Although many consumers are once again shopping for products and services in brick-and-mortar business locations, much of their business remains online, and the digital trend is showing few signs of slowing down. This report presents an analysis of how B2C advertisers in Europe and the UK are adapting their social media advertising to the current market. Here, readers will learn how important trends in social media advertising are impacting B2C companies’ marketing strategies and shaping their plans for customer engagement.

In Q4 of 2021, WBR Insights surveyed 100 Heads of eCommerce and similar from firms across the UK, to find out what they thought of the future of customer behaviour, online customer experience, digital solutions, data management, and fulfilment services. The whitepaper aims to gain a greater understanding of where retail and eCommerce organisations see their strategic priorities now lie as we emerge from the pandemic. Moreover, it will assess the ever-changing landscape of eCommerce and customer experience over the next year.

Ecommerce organizations have already taken some significant steps to protect themselves from consumer fraud in recent years. However, these companies are working to combat fraud in an ecommerce environment that is constantly evolving. This report explores how ecommerce organizations in the United States and the United Kingdom are currently adapting their strategies to the challenges ahead. Here, readers will learn how companies from different regions are approaching their fraud prevention strategies, which technologies they are prioritizing and what steps can be taken to reduce the risk of fraud in the coming months and years.

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives. As a retail executive, you’ve had to quickly adapt to the changing retail landscape and we’re here to help. In our new eCommerce Innovation Briefing, we’re giving you an exclusive look at how major retailers such as BooHoo, Tesco, John Lewis, Zalando, and Farfetch are preparing for 2022 and beyond.

Leading UK arts and crafts retailer Hobbycraft sources products from over 100 international trusted partnerships, operating globally across eight countries, including the UK, China, Taiwan, Turkey, India, and the Philippines. As part of its commitment to Corporate Social Responsibility (CSR), the company has internal practices to address human trafficking and modern slavery in its supply chain.

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives. As a retail executive, you’ve had to quickly adapt to the changing retail landscape and we’re here to help. In our new eCommerce Innovation Briefing, we’re giving you an exclusive look at how major retailers such as Sainsbury’s, Marks & Spencer, Amazon, Asda, and ASOS are preparing for 2022 and beyond.

Order management isn’t the most talked-about topic in retail, but as retailers continue to shift a large portion of their transactions to digital channels, it’s an area that is full of opportunities. This report from the eTail conference series explores how retailers are using order automation to make their operations more efficient, as well as what challenges they face in combatting fraud, reducing chargeback costs, and saving time when managing and processing orders. Here, retail leaders will provide guidance and insights into their current technology implementations, best practices, and security statuses.

In Q4 of 2021, WBR Insights surveyed 100 Directors of eCommerce and similar from organisations across Europe, to find out about the challenges they are facing in 2021, and the innovative solutions they are putting in place. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by Allegro, Loqate and the eTail Europe community.

How are your customer's expectations of digital experiences are changing? How are you responding? And how are others, like you, adapting? We wanted to find out and share the findings with you. Get the latest insight by downloading Regaining control over dynamic marketing and leveraging customer data for better commerce experience.In Q2 of 2021, WBR Insights surveyed 100 Directors of eCommerce and similar from organisations across Europe, to find out about the challenges they are facing in 2021, due to the impact of the COVID-19 pandemic, and the innovative solutions they are putting in place. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by Bloomreach and ROI Hunter and the eTail Europe community.

In today’s retail climate, understanding what is (and what isn't!) working to drive results for your bottom line is essential. That’s where attribution comes in. But outdated models, inaccurate data and bad experiences mean a lot of retailers are still sceptical – meaning they miss out on greater customer acquisition and increased ROI!Watch QueryClick CEO and Founder, Chris Liversidge, as he shares his key learnings and walks you through case study examples of the benefits effective attribution has for retailers. This session will cover why attribution is broken – and how to fix it, how to achieve a single customer view & how to de-silo data in key channels (such as Google and Facebook) for greater ROI.

With the boom of social media, how can retailers ensure that their voice isn’t lost? Recent debates on data empowerment has brought focus to a more engaged relationship between consumer and brand. Hence, User Generated Content (UGC) is a good indicator of a brand’s quality. The latest eTail Europe 2020 report focuses precisely on this: the world of digital, social media, e-commerce and everything in between. User Generated Content: Letting the Customer Create their Journey will give you the answers to top trending questions within your industry.

For UK business owners, COVID-19 has disrupted everything. With customers and their cash stuck at home, maintaining cash flow has been the number one pain point for SMBs across the UK. However, for some SMBs, the lockdown has provided a massive opportunity to branch out and use this downtime to take a look at their business and plan their next steps. For those of you who are looking ahead, we’ve put together a few tips to help you grow help you grow longer term, as well as a short-term action plan to see you through this difficult time.

This guide lays out the details and progress of assorted legislative proposals to update the VAT rules for the EU member states over the next five years. It also highlights the challenges to completing what is the most ambitious modernisation programme for the EU’s VAT regime in 30 years.

More and more legitimate customers are seeing their transaction denied at the payment moment of truth, because a merchant’s risk protocols deem them suspicious. In fact, one-in-six customers have experienced this exact problem when attempting to make a purchase online. This issue has now become a €400 billion problem worldwide. That is why it is absolutely vital to ensure that the point of purchase is as clean and frictionless as possible. The question is: how do we prevent it from happening to your business? Despite the techy side of e-commerce is not everyone's cup of tea, all professionals agree on how essential this is to bullet-proof this process.

During the Covid-19 pandemic, retailers have witnessed a dramatic shift in consumer behavior. Adapting to this change has been one of the major challenges retailers have had to overcome in 2020. Some challenges they have faced include disruption to the supply chain and the economic hardship of government-imposed lockdowns, causing many well-loved brands across the globe to file for bankruptcy and countless people to lose their jobs.The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.

Tune in to hear from our bold industry leaders who will share some of the most valuable insights on the main challenges, trends and strategies that are shaping the retail industry in 2020. Learn how you can craft an authentic Omnichannel Experience to stay one step ahead of the crowd and one step closer to your customer.

In 2020 retailers are embracing Digital Transformation to empower their customers' shopping experience. As a matter of fact, 74% of European retail shoppers either use or want to use self-scanning technology when available. So, how are you digitizing your customer shopping experience to boost your in-store efficiency while increasing your profitability in 2020? In our latest webinar with Sprinting Software you will discover how smartphone self-scanning technology can transform shopping and create meaningful interactions with your customers, and increase your revenue.

Business data has changed radically. Today, enterprises use thousands of SaaS applications and business systems that create a huge amount of data, resulting in a struggle for users to gain actionable insights. Organisations need a solution to simplify the end to end workflow, from data prep and governance to visualisation, delivery, and action. In our webinar with Looker and co-presented by AutoTrader, the UK leading digital automotive marketplace, you will learn how to tap into the potential of your data to optimise processes and strategies.

In Q3 of 2019, Valitor commissioned WBR Insights to survey 300 CMOs, COOs, Directors and Heads of eCommerce, and those of a similar standing from across Europe. In this report, we’ll look at how and why brands are building a personalised omnichannel experience, and why education around data, its use and the benefits of sharing data is crucial in building a trust-based dialogue between brand and customers.

In Q1 of 2019, WBR Insights surveyed 100 Directors of Commerce from across Europe to find out more about the challenges they face and the innovative solutions they bring to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by SparkPost, PFS, SheerID, and the eTail Europe community.

Hundreds of brick and mortar stores have been throwing down their shutters for good, altering the landscape of the high street drastically. The latest research report from WBR and Valitor features findings from 300 senior executives at major European retailers. The resulting report aims to retrace the steps that led to these mass closures, while exploring how the surviving retailers can go back to basics with their strategy, to pinpoint and exploit the true value of their in-store experience

Are you tired of bad information informing even worse decisions? It doesn’t only happen on social media and in politics. Our latest report reveals that more than 40% of European eCommerce retailers do not use data to drive their marketing strategy. Inside, we look in detail at the techniques that some of Europe’s largest eCommerce retailers are using to stay relevant in an increasingly data-centric environment. Including topics like: Data sources: how many are too many? Getting a good look at the data: do you have an effective aggregate view? What’s stopping marketers from making better data-based decisions? Where do eCommerce executives plan to spend their data analytics budget? Just fill out your details to get started!

Savvy merchants know relevant merchandising is the key to converting customers and driving revenue. You can’t sell what a customer can’t find, and your customer won’t buy what doesn’t meet their personal buying criteria.

In our latest webinar with Genesys you will explore how you can use AI and Machine Learning to get out from under a mountain of data and create meaningful interactions with customers at the moment of opportunity.

61% of retailers see customer retention as their biggest challenge. In such a competitive market, the customer is spoilt for choice on where to shop. To be on top of the competition and to keep their customers, businesses need not only to understand but to anticipate customer needs, while providing them with an experience rather than just loyalty points.

It is now increasingly difficult for retailers to remain competitive against the ubiquity and scale of global online marketplaces while margins dwindle and the costs of meeting customer expectations only continue to rise. To overcome this, top retailers are consistently optimising their omnichannel strategy through data analytics; either by defining the next best store location or fine-tuning their physical and online stores performances and the interaction within them. Only when retailers integrate these outcomes into their overall offering, are they able to better understand their customers, outsmart their competitors and deliver cutting-edge operational efficiency.

Meeting the high expectations of the modern shopper has never been more challenging. Consumers are confronted with a vast range of products, but choice doesn’t always equal conversion. The latest research shows that 56% of consumers have abandoned a website purchase because it was too difficult to find the right product. Find out how to use AI-powered digital assistants to offer consumers a conversational and frictionless service, and discover a scalable way to increase engagement and conversion by up to 107%.