eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Ben Greener

Head of Digital Product

I am the head of digital product at Andertons Music Company. I mainly look after content strategy and implementation, leading our content and content marketing teams. I also spend a lot of time improving the user experience on the site, making the customer journey as smooth as possible.

Omnichannel & Online Growth

14:55 PM CONTENT PANEL REVOLUTION: Creating Content That Engages And Retains Your Customers

Are you getting your brand message across effectively and consistently across all channels and devices? Our panelists bring their content strategies to life, before you break out into small group discussions to discuss your next move:

Understanding the intention of your customer at each stage of the purchase funnel, then deliver compelling content at each stage
Generating personalization at scale
Ensuring features and messaging are optimized mobile-first, using the native features of the device