eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Tobias Mattsson
Tobias Mattsson CCO Nordic Feel

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

4:50 PM Case Study: Become An Agile Cost Leader And Define Your Role As A Pureplay

As a pureplay, should your eCommerce content look and feel different to a traditional retailer? And how can pureplays ensure that their multichannel communication  is harmonised, despite smaller markeing budgets? Tobias will share recent experiences on:

Developing clear knowledge of who your customer is, and which content they prefer to consume (
Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers
Leveraging exciting shoppable content to bring product details to life