eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Tobias Mattsson
Tobias Mattsson CEO Nordic Feel – Nordic Web Trading AB founded in Växjö 2016 is today a leading Nordic e-commerce player in the Beauty, Perfume, Skin, Hair and Make-up product segment. With head office in Växjö located in one of the largest warehouses in the Nordics, NordicFeel sell and distribute more than 15000 products ranging from beauty classics to new products from more than 200 beauty brands. We are proud winners of E-tailer Awards of the year five years in a row. In 2015 we opened up our first retail store in central Växjö.

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

4:50 PM Case Study: Become An Agile Cost Leader And Define Your Role As A Pureplay

As a pureplay, should your eCommerce content look and feel different to a traditional retailer? And how can pureplays ensure that their multichannel communication  is harmonised, despite smaller marketing budgets? Tobias will share recent experiences on:

Developing clear knowledge of who your customer is, and which content they prefer to consume (
Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers
Leveraging exciting shoppable content to bring product details to life