eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Tobias Mattsson
Tobias Mattsson CCO Nordic Feel


Day 1: Omnichannel & Online Growth - Tuesday, June 20th

4:50 PM Case Study: Become An Agile Cost Leader And Define Your Role As A Pureplay

As a pureplay, should your eCommerce content look and feel different to a traditional retailer? And how can pureplays ensure that their multichannel communication  is harmonised, despite smaller markeing budgets? Tobias will share recent experiences on:

Developing clear knowledge of who your customer is, and which content they prefer to consume (e.g.video)
Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers
Leveraging exciting shoppable content to bring product details to life