eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Richard Wilson
Richard Wilson Digital Director Burton
As Burton Digital Director, Richard is responsible for developing and delivering all customer touchpoints in the brands multichannel experience.  With a strong high street presence and international expansion through franchises and wholesale partners, the digital customer experience across mobile, desktop and instore technologies is paramount to delivering sales and profit growth for the brand.


Day 2: Digital Transformation - Wednesday, June 21st

3:05 PM FUTURE STORES PANEL: Bringing The Online Experience Alive In Brick And Mortar

The line between instore and online continues to blur, so how can retailers create consistency across both worlds?  Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:

Use mobile and digital as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
Transition instore systems and kiosks to capitalize on digital payments 
Track performance of your instore offers