eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

Media Center

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  • eTail Europe 2017 Attendee ListeTail Europe 2017 Attendee List
    Who You’ll Meet              
    Not just senior marketers. Every decision maker tasked with driving a better customer experience and increasing their bottom line -         
    VP’s and Directors of:  Amazon, Airbnb, Clarks, Disney, Ikea, Lego, Tesco, Sony, Virgin, and many, many more!   

    Business Cards At Hand
    eTail is all about networking. From multiple receptions, breaks, even video games – we’re bringing people together with every chance we get.

    Click the link above or image to the left to download. 
  • 3 Keys To International Growth For European Retailers3 Keys To International Growth For European Retailers
    Recent data from the Centre for Retail Research reveals that online retail will remain one of the main sources for revenue growth in European markets in 2017. Featuring insights from a survey of 79 European retail executives, this data illustrates that retailers are hungry to harness the power of e-commerce to expand into other markets around the world. As the following deep-dive into our survey suggests, it’s up to retailers to identify and seize online opportunities beyond the borders of their primary markets.

    Key topics include:
    • Types of retailers that participated in the study
    • Key markets for European retailers
    • Planning and executing expansion into new markets
    Click the image on the left to download now!
  • Payments Interrupted Payments Interrupted
    Every second your payments system is down means abandoned baskets and lost sales.

    Payment services are on the critical path for both online and in-store transactions, as a result retailers across Europe are prioritising the reliability of their payments system.

    Out latest study examines the link between reliability of service, clarity of financial reporting and the quest for business growth.
  • eTail Europe 2016 Attendee ListeTail Europe 2016 Attendee List

    Who You’ll Meet           

    Not just senior marketers. Every decision maker tasked with driving a better customer experience and increasing their bottom line.  

    Heads of eCommerce and Directors of Digital at: Argos, Asda, Boots, B&Q, Debenhams, Homebase, Jaeger, John Lewis, Ticketmaster, Thomas Cook, Waitrose, Wickes and many more.


  • [Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises
    Thanks to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment.

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above £500 million, this report analyzes how brands are seeing success with mobile, social, and website optimization. 

    Click the banner to the left to download the paper now!
  • [Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers
    The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored. 

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques. 

    Click the banner to the left to download the paper now!
  • [Whitepaper] The Changing Landscape of Retail Marketing[Whitepaper] The Changing Landscape of Retail Marketing
    Retail brands are tirelessly chasing after a new holy grail: smooth, effortless, and enjoyable shopping experiences across all channels. However, the pursuit of great omnichannel shopping experiences can be difficult, requiring significant investment in new technologies and a shift in strategic focus. Let’s face it; it’s extremely challenging to create consistently great capabilities across desktop sites, mobile sites and apps, social media, and a myriad of other channels.

    eTail’s latest whitepaper, created in conjunction with RetailMeNot, highlights how brands are reshaping their strategies and investing in new technologies to create the best possible omnichannel experiences. The paper explores:
     - How mobile is gaining on incumbent technologies as a key commercial and marketing priority
     - How well brands are using data for personalization and predictive marketing
     - How far along brands are in the adoption of next generation digital capabilities, like programmatic marketing

    Click the banner to the left to download the paper now!
  • eCommerce Challenges YoueCommerce Challenges You'll Face in 2016/17 - The eTail Europe Director's Report
    What are your biggest ecommerce challenges for 2016/17?

    The answers are inside the eTail Europe 2016 Director's Report. We surveyed over 900 of Europe's retail leaders and conducted three months of market research and phone interviews to put together this report.

  • Mobile Innovation - The Next Step in Multichannel CommerceMobile Innovation - The Next Step in Multichannel Commerce
    Using proprietary data, this report will take a first-hand look at how brands are approaching the opportunities and challenges of mobile into 2016. It will show how those businesses are investing in order to develop the mobile capabilities that will have the biggest impact on customer experiences and conversions. The report will also discuss how businesses are managing the organisational and technological challenges inherent to the mobile shopping paradigm. Finally, it will touch on how mobile acts as the glue that holds together multichannel customer experiences, and how organisations are using mobile to improve those experiences.

  • Exclusive: An InsiderExclusive: An Insider's Look at Mobile Innovation in 2016
    We sat down with Mickey Alam Khan, Editor in Chief of Mobile Marketer and Mobile Commerce Daily, to discuss trends and opportunities for m-commerce and mobile marketing in 2016. Read through the Q&A to learn how mobile is becoming the most important enabler of multichannel commerce, how brands can better utilise mobile capabilities, and which brands are doing mobile best.

    Click the Banner on the left to download this exclusive report!
  • Creating Optimal Customer Journeys With Programmatic MarketingCreating Optimal Customer Journeys With Programmatic Marketing
    As consumers jump instantaneously from channel to channel and device to device, retail marketers are tasked with understanding consumers' individual habits and creating consistent and relevant experiences for each of them. The increasingsly widespread use of digital shopping channels and the need for personalisation has influenced many marketers to turn to programmatic marketing.

    Using proprietary research and real-world use cases and produced in conjunction with MediaMath, this white paper explores how programmatic marketing enables brands to influence customer journeys across digital channels.
  • The Omnichannel OpportunityThe Omnichannel Opportunity
    France has held its position as the third largest e-commerce market in Europe, and is estimated to be worth more than 65 billion Euros.

    We wanted to examine how French retailers are dealing with the boom in online sales.

    We interviewed 100 Head of E-commerce, Heads of Multichannel and Omnichannel as well as Directors of Digital Marketing to get a snapshot of they challenges they are facing as well as how they are solving them:

    Read the full report here