True Fit is a data-driven personalisation platform for footwear and apparel retailers.

True Fit hosts the industry’s most comprehensive data collective in the nearly £1.5 trillion global apparel and footwear industry by connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymised consumer order data from hundreds of top retailers, and personal preference data from tens of millions of registered True Fit users. Using advanced AI technology, True Fit maps the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with unparalleled personalisation via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.