eTail Europe 2020
23 - 24 June, 2020
Queen Elizabeth II Conference Centre, London
Sophie Parfitt
Head of Media & Content
AO.com
Check out the incredible speaker line-up to see who will be joining Sophie.
Download The Latest AgendaDay One: Actionable Success Strategies For Omni-Channel & Digital
Tuesday, June 23rd, 2020
2:20 PM Case Study Remix: Content That Converts: Building A Content Strategy To Deliver New Customers
This will be an informative session about how AO transformed content into a customer acquisition platform, using data and customer insight to drive the agenda.
- Defining content relevant to your business objectives
- Using data to stay ahead of your competitors
- Understanding the most effective platforms to reach your customers
- Measuring success beyond short term ROI
Day Two: Digital Innovations That Drive Growth
Wednesday, June 24th, 2020
3:05 PM Lightning Round Panel Discussion: Defining The Digital Advertising Mix Of the Future: Getting Found By Your Customers
Understanding how your channels are working together is critical to figuring out the optimal digital advertising mix. Our panelists delve into digital advertising best practices, focusing on customer acquisition.
- Measuring the success of your online media mix
- Ensuring the success of channels outside of PPC (especially as those costs are increasing)
- Identifying how to allocate digital marketing dollars effectively
- Rethinking the use of traditional and newer online media to grow the top of your funnel
- Re-establishing new KPIs
- Applying different platforms as customers move through the funnel (from discovery/research, to consideration, then purchase) as media costs are rising
