Rachel Humphrey

Director, Brand and Partnerships Birchbox UK

Rachel Humphrey is the PR & Strategic Partnerships Director at Birchbox UK, a beauty retailer best known for its monthly subscription of personalised products. Rachel has been with Birchbox UK since 2013, the year Birchbox launched into the UK market. Leading strategic partnerships with brands such as Vogue, Nike, Boden, Matthew Williamson, Stylist and many more; Rachel’s direction and vision has played an integral part in the growth of the UK business. 

As PR & Strategic Partnerships Director of Birchbox UK, Rachel is responsible for building and leading the Birchbox brand identity. She leads the PR & Partnerships division while also managing campaigns that generate social engagement, content, press coverage and organic consumer traction - with a major focus on shareability and subscriber engagement.

Prior to Birchbox, Rachel worked in-house and agency side across consumer PR; launching, implementing and developing brand profile strategy for many leading UK brands, mainly within the beauty sector. Rachel has a BA (Hons) in Dance and Theatre Performance from Bird College (Affiliated by The University of Greenwich). She is originally from Lancashire and now lives in London with her husband and daughter.