eTail Europe 2019

18 - 19 June, 2019

Queen Elizabeth II Conference Centre, London

Pernilla Barkman


CEO
Eleven & Nordicfeel


4:20 PM Retail Presentation: Cross-Border Commerce vs. Going Global: What Is Your Strategy?

Selling your goods and services cross-border definitely creates an international presence for your brand, but is that the same thing as going global? Many would argue not. This is because simply having international customers does not mean that you have a truly global brand. Join us as we discuss how to take your cross-border efforts to the next level and explore techniques and tactics for:
- Evaluating the importance of local distribution centers in cross-border markets
- Reconfiguring your teams and budgets to better suit globalization priorities
- Harnessing the power of localization to bolster and reinforce your international presence
- Deciding whether your brand will indeed benefit from going global, or whether simply conducting cross-border commerce is enough



Check out the incredible speaker line-up to see who will be joining Pernilla.

Download The Latest Agenda