Mike Weston

Managing Director Agillic

Industry veteran and serial entrepreneur, Mike is Managing Director for Agillic. 

Mike was instrumental in the introduction of Marketing Automation to the UK and Europe when, in 2005, Silverpop acquired Digital Oxygen, the agency he had founded two years earlier. He spent the next few years growing Silverpop to an early market leadership position.

In 2012, as the industry settled into a cosy world of “following best practice”, Mike created a pioneering data science consultancy at Profusion to overcome some of the obstacles present in the marketing technology landscape. He proved again that better understanding your customers is the key to more powerful marketing conversations – and significantly higher return on marketing investment.

Mike believes that “…what was brilliant yesterday won’t be good enough for tomorrow.” Exciting as it is to amaze people with something innovative, unless you continue to create excellence, that initial amazement will quickly fade. That initial amazement should be the foundation for an ongoing commitment to continuous improvement and innovation.

Mike appears regularly in news media (BBC, FT, Sky News) and speaking at conferences, globally.