eTail Europe 2021

London, UK

Marianna Santanas, Global Digital Sales Director at Eton Shirts
Eton Shirts Logo

Marianna Santanas

Global Digital Sales Director
Eton Shirts

Check out the incredible speaker line-up to see who will be joining Marianna.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020

3:05 PM Checklist Panel Discussion: A Roadmap to Building A Cohesive Customer Centric Omnichannel Strategy

Being able to optimize the omnichannel journey is critical for brick and mortar retailers. This panel will review specific strategies and present tactical take-aways to help support your omnichannel retail business.

  • Working through the internal challenges of integrating online and offline 
  • Removing friction points for customers when they are in-store
  • Rethinking payment options
  • Understanding how to manage stores as ‘warehouses’ and vice versa 
  • Integrating live stock inventory, click and collect, store fulfillment and other omnichannel initiatives to better serve your customers 

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

12:25 PM Keynote Panel Discussion: The Evolution Of Omnichannel: Enhancing Customer Engagement With New Experiences And Initiatives

Customer expectations around omnichannel experiences are changing rapidly. How do you keep pace? Our keynote panelists from some of the largest and specialized omnichannel retailers outline their view of the future of omnichannel - and how to ensure you’re ready for it.

  • Integrating offline events and offline experiences with your digital channels
  • Building out first party data from these new touchpoints to build customer communities and engagement 
  • Ensuring your teams are aligned internally