eTail Europe 2021

London, UK

Kshitij Kumar, Chief Data Officer at Farfetch
Farfetch Logo

Kshitij Kumar


Chief Data Officer
Farfetch

Check out the incredible speaker line-up to see who will be joining Kshitij.

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Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020


9:15 AM Keynote: Fashionable AI And Ml: A Practitioner's View On Data-Driven Marketing

In his newly created role, KK is responsible for defining the data vision and strategy at Farfetch. This keynote presentation gives an overview of the use of cutting edge data-tools, including Artificial Intelligence, Machine Learning and Analytics to drive Marketing for B2C retail organizations. KK will provide a practitioner’s perspective on what works to build an innovative, agile yet cost-effective technology and culture, creating maximum impact for the business.