Dr. Itiel Dror

Dr Itiel Dror holds a PhD in cognitive neuroscience from Harvard University and currently works at University College London (UCL) and Cognitive Consultants International (CCI-HQ). He has published over 120 scientific articles on human perception and decision making, and his expertise is in taking the most theoretical neuro-scientific understanding of the human mind, brain and cognition, and translating it into practical and tangible ways to impact and affect consumer behaviour. He is on the Board of Editors for the journal 'Pragmatics & Cognition' and on the' Journal of Applied Research in Memory & Cognition'. For the successful application of scientific knowledge of the human brain to practical challenges in business he received the Association for Business Psychology (ABP) Annual Chairman's Award.  Itiel Dror's work was judged to be: "Truly outstanding and inspiring", "A highly rigorous application of relevant theoretical frameworks", "Truly innovative, breaking entirely new ground in a most challenging context", "Internationally ground-breaking impact, already being used around the world", "Entirely focused on application of conceptual models, underpinned by deep research", and "Impact is highly impressive".