eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

Geoff Bull, Marketing Director at Wiggle
Wiggle Logo

Geoff Bull


Marketing Director
Wiggle

Check out the incredible speaker line-up to see who will be joining Geoff.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020


9:40 AM Keynote Panel Discussion: Retail Disruptors: Preparing Your Business For The Future

In her newly created role of COO at Made.com, Nicola is charged with helping to identify growth opportunities (she is the former Global Customer Development Director at Asos). As a keynote panelist, Nicola will talk through these types of opportunities for your retail business, how customer expectations and CX is evolving, as well as the latest trends and disruptions that you should be prepared for. Joining her is Simon Calvert, as the first MD at Menkind Retail, the Marketing Director of Wiggle and the Head of Retail at Criteo. Leave with insight and practical applications to bring your retail business into the future after hearing from our dynamic panelists. 

  • Understanding that retail is evolving into an interconnected community 
  • Creating new opportunities for you to grow your businesses
  • Bringing in initiatives such as sustainability efforts and keeping those efforts customer-facing 
  • Looking at how bricks v. clicks will evolve
  • Monitoring how influencers are replacing retailers as the place (or person) to buy from 
  • Learning how independent retailers have been gaining traction through social media
  • Understanding the consumer behavior of Gen Z and how that can impact long term strategies for retail 
  • Outlining the key disruptors and keeping pace

4:55 PM Panel Discussion Remix: Identifying The Right Tools And Technology To Support An Efficient Retention Strategy

As companies continue to focus on acquisition, it is equally important (if not more so) to ensure your retention strategies are working effectively. This session takes a close look at customer retention and engagement, and how it fits into your overall marketing strategy.

  • Integrating the right technology and understanding what’s essential
  • Demystifying the differences between CDP v. CRM platforms
  • Harmonizing all of your technology
  • Figuring out how consolidation of retention technology can impact your strategy
  • Measuring the uplift and getting
  • Internal buy-in around retention technology