eTail Europe 2021

London, UK

Gail Banim, Director, eCommerce & Marketing at Anthony Nicholas Group
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Gail Banim


Director, eCommerce & Marketing
Anthony Nicholas Group

Check out the incredible speaker line-up to see who will be joining Gail.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020


2:20 PM Case Study Remix: Starting From The Inside Out: Focusing On Creating The Best Possible Cross Channel Experience For Your Customers

Omnichannel execution remains a key challenge facing European retailers. This session will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivizing correctly and much more. Get your omnichannel challenges solved during this kick off presentation.

  • Getting your internal teams to work together and collaborate to provide a seamless digitized in-store experience
  • Having tech partners play a larger role in shaping both online and offline customer experiences
  • Having alignment between internal teams and understanding every department has their own set of priorities
  • Working through operational challenges (setting goals, working fast and efficiently, ensuring you have the right teams involved, being agile)
  • Making sure leadership is empowering decision making around omnichannel
  • Thinking holistically about the entire customer experience