Gail Banim

Director, eCommerce & Marketing Anthony Nicholas Group

Gail has 20 years of Marketing experience both in Ireland and abroad. With a background in design, digital marketing and user experience she brings strong, customer centric, creative thinking to the senior management table. 

Gail is the Ecommerce and Marketing Director for Fraser Hart and Fields Jewellers, responsible for all digital marketing, SEO, PPC, social, CRM and customer care in addition to ATL marketing, POS, merchandising, packaging, PR, events and partnerships. 

Before this she spent 2 years in Staycity, the world’s largest pan European aparthotel chain as their Digital Marketing Manager leading all aspects of international digital marketing with a focus on PPC, SEO, social and CRM. 

Previously Gail was the Head of Marketing for RaboDirect leading on all aspects of ATL and BTL marketing focussed primarily at building the brand and driving conversions in Ireland.