eTail Europe 2019

18 - 19 June, 2019

Queen Elizabeth II Conference Centre, London

Gail Banim


Director of E-Commerce and Marketing
Anthony Nicholas Group


2:15 PM Retail Case Study Revolution: The Most Critical Component Of Omnichannel Execution – Instore Associates

Your store associates have the power to be your most powerful brand advocates if you enable them properly. However, optimizing the impact the associates have on your consumers in the store required rethinking the core functions and responsibilities of their roles. This session will go over:
- Reinforcing your brand with store consultants to ensure they effectively represent the brand and are equipped with brand knowledge via mobile tech 
- Ensuring sales consultants can place an order in-store via web when products are not available 
- Training sales consultants to have a more effective method for collecting CRM data, and are conversely empowered with CRM data to help in-store sales 


Check out the incredible speaker line-up to see who will be joining Gail.

Download The Latest Agenda