eTail Europe 2019

18 - 19 June, 2019

Queen Elizabeth II Conference Centre, London

Emma Mead


Group Omnichannel Director
Holland & Barrett


12:00 PM Keynote Panel: Focusing On The Future: Exploring Tactics For Truly Transformational Growth

With so much happening in eCommerce that requires immediate attention and action, it can be hard to think to the future. Join us as a panel of eCommerce executives gaze into the eCommerce crystal ball and explore best practices for taking advantage of transformational growth opportunities at your organisation. We will be covering:
- Adapting digital experiences and adopting tech as the interaction gap continues to shrink between humans and machines
- How to stop being data obsessed and becoming insights driven—building a cohesive strategy 
- Future project planning: how agile can your teams be when listening into the customer
- Overhauling team structure, tech, and integration for convenient and seamless shopping experiences

3:05 PM Panel Revolution: Determine The Right KPIs For Omnichannel To Hit Key Business Goals

Tracking your digital growth is an ellusive task, but a crucial one when benchmark your efforts towards  to improving the customer experience. Defining relevant KPI’s is an integral part of this process. This session will explore:
- How to build functionality between online and store systems, with the customer as the foundation for your strategy
- How to move away from traditional “store level” KPIs towards omnichannel, “guest level” KPIs
- How to get collaboration between the buyer and seller to truly execute on the omnichannel promise



Check out the incredible speaker line-up to see who will be joining Emma.

Download The Latest Agenda