eTail Europe 2021

London, UK

Edda Blumenstein, Omnichannel Doctoral Researcher, Strategy Advisor & Speaker at Leeds University Business School
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Edda Blumenstein


Omnichannel Doctoral Researcher, Strategy Advisor & Speaker
Leeds University Business School

Check out the incredible speaker line-up to see who will be joining Edda.

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Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020


5:20 PM Guest Speaker Presentation: Infinite Transformation: How To Succeed In An Omnichannel World

Edda Blumenstein is currently finishing her Doctoral Research at Leeds University Business School, where she has been investigating how retailers successfully adopt Omnichannel retailing. Researching successful transformation at leading retail brands, Edda has identified seven key capabilities that retailers need to develop to succeed in an Omnichannel world. To assist retailers to build these capabilities Edda has developed a framework that consists of two levels of capabilities and

activities related to each level. Attend this dynamic presentation and learn about:

  • Determining the key capabilities that underpin successful omnichannel transformation
  • Adopting these capabilities
  • Reviewing the process for long-term success