eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

Dean McElwee, Integrated Commercial Lead Europe eCommerce at Kellogg
Kellogg Logo

Dean McElwee

Integrated Commercial Lead Europe eCommerce

Check out the incredible speaker line-up to see who will be joining Dean.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020

5:20 PM The Future Of E-Commerce: Mapping How The E-Commerce Market Will Evolve And What Will Be Needed To Win

In this detailed presentation, you’ll learn how omni-channel retail will evolve and what suppliers and retailers will need to do to win in this environment.

  • B2B - why it should be a key focus for wholesalers and manufacturers, getting the message and the solution right
  • D2C, - why it will evolve with a stronger focus on commercial profitability and why large multi-platform retailers will emerge
  • Learning why a data strategy is key to winning with consumers and shoppers