eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

David Backshall, Commercial Director at Cardpay
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David Backshall

Commercial Director

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020

5:20 PM Panel Discussion: Cross-Border Commerce vs. Going Global: What Is Your Strategy?

Take a look at the global eCommerce landscape during this interactive panel discussion. Our panelists will look at ways to structure an effective global strategy, localisation and much more.

  • Deciding whether your brand will indeed benefit from going global, or whether simply conducting cross- border commerce is enough
  • Evaluating the importance of local distribution centers in cross-border markets 
  • Reconfiguring your teams and evaluating internal resources to better suit your globalization priorities 
  • Harnessing the power of localization to bolster and reinforce your international presence