As CEO of marketing and sales enablement agency, Fieldworks, I lead an international team in the creation of the strategies, messaging and go to market for global tech and services companies that sell to retailers and brands. Working with retail industry bodies in the US and UK, and as head of a global retail network www.retailconnections.co.uk, I influence on behalf of the tech industry directly to retailers, brand owners, analysts, digital agencies, media, academics and industry bodies. We create highly tailored, agile marketing campaigns based on industry insight, to get our clients closer to their prospects, quickly. Each component is dynamically targeted to drive maximum return on investment - from building your brand through to direct prospect engagement.