eTail Europe 2019

18 - 19 June, 2019

Queen Elizabeth II Conference Centre, London

Amy Brix


Global Head of Online Delivery
Unilever


5:05 PM CASE STUDY: New E-Business Models: How To Use E-commerce For Testing & Scaling New Consumer Ideas

Testing is no longer just for email; it is now possible to test difference eCommerce models to evaluate and scale new consumer ideas. This session will delve into the specific of:
•Consumer problem & validation - Understand how to set-up a digital consumer test/experiment 
•Hypothesis validation & the power of data insights 
•When going direct to consumer 
•How to scale an experiment in a large organization



Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda