Marketing leaders are integrating artificial intelligence into their strategies and operations, with varying degrees of adoption, trust, and success. This report examines how marketing leaders are currently utilizing AI, what objectives brands have set for AI in the coming year, and what factors are influencing marketers’ confidence in AI-powered solutions. The findings reveal a marketing landscape in transition, where professionals recognize AI’s potential benefits, yet maintain healthy skepticism about its impact on their work.

Some retail and eCommerce organizations are facing challenges in adapting existing workflows to new technologies. Others are struggling to personalize the customer experience at scale. Furthermore, while virtually all the respondents believe the post-purchase experience is an important part of their loyalty strategies, many lack key capabilities. This report explores how retail and eCommerce leaders will shape their customer loyalty programs over the next 12 months.

The following report explores how artificial intelligence (AI) is poised to transform retail and eCommerce over the next three years through innovative use cases and growing implementations. With 85% of the surveyed respondents planning to increase their investments in AI technology in the next year, more and more brands will compete based on their ability to use AI solutions to enhance both internal operations and the customer experience.

This report explores how effectively retail and eCommerce organizations are enhancing the customer journey to drive growth and customer loyalty. Drawing insights from a survey of industry leaders and presenting direct quotes from discussions at eTail Boston 2024, the report highlights key trends driving the future of the retail and eCommerce customer experience. The report also includes a notable case study outlining the use of storytelling and AI-powered personalization to drive meaningful customer shopping experiences. It ends with an analysis of what retail and eCommerce brands plan to do in the next 12 months to enhance customer journeys moving forward.

Lenient return policies, generous promo code offerings, and reseller options may have helped grow the ecommerce ecosystem, but Riskified’s research shows that abuse of these same policies has become a significant problem for merchants. In fact, Riskified’s data show that policy abuse costs some merchants even more than chargeback fraud, and likely amounts to more than a hundred billion dollars of loss across the ecommerce ecosystem. Riskified commissioned the WBR Insights research team to survey more than 300 leaders from a variety of merchant companies across the world, each reporting more than $500 million in total annual revenue. Read the report to learn all the insights.

More people than ever are purchasing products online, and they’re more likely to visit stores close to their homes than those near their workplaces. Retailers must adapt their strategies to meet these new demands. This study explores how retailers are adjusting their marketing, sales, and fulfilment capabilities to meet the moment and harness the buying power of the new stay-at-home consumer.

With the approaching demise of the browser cookie, advertisers all recognize that maintaining the effectiveness of creative assets during campaign activation is more important than ever. Marketers are increasingly seeking solutions that will help them to better connect their big ideas to compelling, data-driven advertising campaigns. This report explores the obstacles leading to this challenge and other challenges associated with campaign activation. The report also analyzes the major opportunities EMEA advertisers have to improve performance and what role data and intelligence should play in their strategies.