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Marketing leaders are integrating artificial intelligence into their strategies and operations, with varying degrees of adoption, trust, and success. This report examines how marketing leaders are currently utilizing AI, what objectives brands have set for AI in the coming year, and what factors are influencing marketers’ confidence in AI-powered solutions. The findings reveal a marketing landscape in transition, where professionals recognize AI’s potential benefits, yet maintain healthy skepticism about its impact on their work.

Lenient return policies, generous promo code offerings, and reseller options may have helped grow the ecommerce ecosystem, but Riskified’s research shows that abuse of these same policies has become a significant problem for merchants. In fact, Riskified’s data show that policy abuse costs some merchants even more than chargeback fraud, and likely amounts to more than a hundred billion dollars of loss across the ecommerce ecosystem. Riskified commissioned the WBR Insights research team to survey more than 300 leaders from a variety of merchant companies across the world, each reporting more than $500 million in total annual revenue. Read the report to learn all the insights.

More people than ever are purchasing products online, and they’re more likely to visit stores close to their homes than those near their workplaces. Retailers must adapt their strategies to meet these new demands. This study explores how retailers are adjusting their marketing, sales, and fulfilment capabilities to meet the moment and harness the buying power of the new stay-at-home consumer.

With the approaching demise of the browser cookie, advertisers all recognize that maintaining the effectiveness of creative assets during campaign activation is more important than ever. Marketers are increasingly seeking solutions that will help them to better connect their big ideas to compelling, data-driven advertising campaigns. This report explores the obstacles leading to this challenge and other challenges associated with campaign activation. The report also analyzes the major opportunities EMEA advertisers have to improve performance and what role data and intelligence should play in their strategies.