eTail Europe 2017

June 19-June 21, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Thomas Crampton

Global Consulting Principal, Marketing Transformation
OgilvyRED
Thomas Crampton serves concurrently as Global Consulting Principal for Marketing Transformation and Global Managing Director of Social@Ogilvy. Thomas has been at Ogilvy for more than eight years, launching, scaling and running teams on three continents that help clients adapt their marketing, communications and business approach to the rapid changes in consumer habits around social, digital and mobile. Clients have included a wide range from the finance sector, including insurance, consumer banks and private banks. As Global Managing Director of Social@Ogilvy at Ogilvy & Mather, Thomas oversees a team of more than one thousand social media specialists across more than 40 territories. Probably the largest global team of its kind, Social@Ogilvy helps companies understand, strategize and execute within social media. This is not a team of social media generalists. Built on Ogilvy & Mather’s well-known heritage of brand planning and cutting edge creativity, Social@Ogilvy taps deep areas of expertise, such as CRM and shopper marketing.
The team has won awards recognizing everything from niche digital innovation to the highest creative accolades in the industry, including Clios, Effies and Cannes Lions. Thomas joined Ogilvy in 2009 to launch the social media team in Asia, growing it in less than five years from himself and an intern to more than 250 people across 23 cities in 19 Asian territories.
A frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris, Mobile World Congress, Cannes Lions and DLD in Munich. He has also lectured at numerous universities, including Stanford University, Institut d’Etudes Politiques de Paris, Hong Kong University, Keio University in Japan and the National University of Singapore. Prior to joining Ogilvy, Thomas spent 18 years as a globetrotting foreign correspondent, mainly for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries with a focus on finance and economics.


Omnichannel & Online Growth

11:15 AM GUEST SPEAKER: Use Social To Capitalise On Customer Sentiment, Enhance Your Reputation And Build Your Brand

As Global Managing Director of Social@Ogilvy at Ogilvy & Mather, Thomas oversees a team of more than 700 social media specialists across more than 40 territories. Probably the largest global team of its kind, Social@Ogilvy helps companies understand, strategize and execute within social media. Picking up the highest creative accolades along the way (including Clios, Effies and Cannes Lions awards) Thomas outlines his approach of using technology in new ways to create huge circles of influence. In this groundbreaking talk, you’ll learn how to:

Identify with your customer and form tight-knit communities to find brand advocates and influencers
Use social to capitalise on customer sentiment, enhance your reputation and get your messaging across effectively
Create a brand that is clear, precise and meaningful in a world of visual overload