eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Stuart McMillan

Deputy Head of eCommerce
Schuh

A senior ecommerce professional, I have a wide range of experience in all aspects of ecommerce, from design, to content production; from managing high availability infrastructure to user experience testing. I have experience in managing teams to deliver the above, as well as other areas such as development testing and PCI compliance. I work within the fashion industry.

I have particular interests in page performance, conversion rate optimisation, usability, responsive web design, customer experience and order fulfilment.

My goal is simple: I want to be responsible for the best-in-industry ecommerce website that does everything right, every last detail.



Omnichannel & Online Growth

10:00 AM KEYNOTE PANEL: Execute Amazing Omnichannel Experiences Through Organisational And Cultural Transformation

This kick-off keynote panel delves into all things omnichannel. Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:

Structure your organization around the execution of omnichannel capabilities (looking at reporting structures and cultural transformation)
Examine how collaborative the culture is within your organisation to execute omnichannel initiatives effectively
Develop a holistic picture of your customer as the foundation for your strategy