eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Steve King

Black Swan Data

Steve King is the CEO and Co-Founder of Black Swan, the fastest growing start up in the UK, which combines cutting edge data science and software development to accurately predict trends in consumer behaviour. Since reading Cognitive Science the 90s, Steve has applied his tech, coding and visualisation skills to solving his clients’ challenges, helping them work out what will be important tomorrow by arming them with products that transform the way their brands create value from data. Black Swan works with some of the world’s leading consumer-faced brands including Pepsico, Panasonic Avionics, Tesco, and GSK

Digital Transformation

17:25 PM CASE STUDY REVOLUTION: Just Listening Is Not Enough: How To Deliver Real ROI From Social Data

Social listening is great for PR and Communication but the traditional ‘tracking’ approach has given social data a bad name. Social data can be used to improve Stock predictions in advance, enhance multiple aspects of Marketing, and inform and predict new Products and Innovations. Steve will talk about how to step away from a traditional Social Listening tool and embrace a Social Data strategy.