David Hogg

Watson Marketing and Watson Commerce Sales Leader, Europe IBM

Through marketing, commerce and order management solutions, for the last 11 years David has helped clients capture the opportunities and overcome the challenges offered by digital reinvention. His experience spans variety of industry sectors including Retail, Consumer Products, Distribution, Telco, Manufacturing and Financial Services in the Europe and South East Asia.

Having joined IBM from Sterling Commerce, David has led Watson Commerce sales for Europe since 2011. Watson Commerce gives commerce professionals the power to create seamless experiences that customers want and value, monitor trends and behaviours, and understand market changes as they occur and optimize actions in real time.