David leads IBM’s e-commerce software business in Europe. David has extensive understanding and experience of the global retail industry having spent his entire career buying and selling retail solutions. Over the last years years he has worked with major European retail and distribution companies to re-platform their E-Commerce systems and deliver Omni-channel capabilities. He has held senior positions with vendors including Kewill Systems and Transora (1Sync), where he was the Director of Business Development for Europe. David has presented at many seminars throughout Europe and Asia Pacific. He is involved in the CPG Global Upstream Supply Initiative.