eTail Europe 2018

June 19-June 21, 2018

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Sergio Romero Penas

Director, Marketing & Performance Analytics
Sergio Romero is currently Director of Marketing & Performance Analytics at Vistaprint, a Cimpress company, where he leads the team responsible for optimizing online and offline channel activity, and improving the efficiency of the company’s marketing budget of hundreds of millions of dollars.
He brought to Vistaprint 15+ years of experience in the Consulting and Financial Services industries where he developed top notch strategies in order to increase customer loyalty, grow product distribution through non-traditional channels and enhance return on marketing investment. He started his career with The Boston Consulting Group, and prior to Vistaprint Sergio held different positions in customer analytics and business strategy with CaixaBank, the leading retail bank in Spain with more than 14M customers.
Sergio holds degrees in Engineering and Statistics from UPC, and an MBA from ESADE Business School.