eTail Europe 2017

June 19-June 21, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Richard Voyce

Head of eCommerce
Dreams Ltd

Richard has over 10 years of ecommerce experience in fashion, apparel and big ticket retailing. At Dreams, Richard is responsible for driving continued sales growth not only online but through omnichannel strategy development. He is leading this transformational project to create a unified retail solution designed to give customers a truly seamless shopping experience between their digital and physical journey.

Omnichannel & Online Growth

2:55 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store