eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Richard Clark

Director, Marketing

Online Customer Engagement

10:20 AM KEYNOTE PANEL: The Roadmap To Create A Cross-Channel, Cross-Device Attribution Model

Cross-Device Attribution still isn't perfect, but it is critical. Right now, marketing channels are innovating faster than we can come up with ways to count them. So, as the practice of multichannel attribution attains a certain level of maturity, each of this morning’s panelists outline their view of a unified platform that manages the fluidity of budget and technology, and give you a new perspective on how to tackle attribution in 2017 and beyond:

Identifying what weight to place on each channel with an effective attribution model
Attributing offline sales to online advertising- is there a ‘correct’ method
Making accurate marketing investments across mobile, desktop, tablet and instore