eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Peter Hvidberg

Head of eCommerce & Customer Service
INTERSPORT Group Denmark

Peter Hvidberg is the Head of E-Commerce and Customer Service for INTERSPORT Group Denmark, driving digital & customer service to create Seamless Retail value for INTERSPORT Denmark, Colosseum, The Athlete´s Foot, JOYRUN, OBI Sport Outlet, Sport Point, Sport-Direct and especially their customers. Peter redefined the E-Com strategy and focus for the group, optimized the process’ for the whole value chain, implemented a new website and tripled the revenue for INTERSPORT Denmark in 2017.  Prior to INTERSPORT Peter has been working with Retail, Logistics, IT and Telecom and was a pioneer in E-Com building his first webshop back in 1998. Since 1998 Peter has developed several online concepts for his own companies and has as a consultant helped Danish national and International brands to develop theirs.



Digital Transformation

14:45 PM CASE STUDY REVOLUTION: How To Transform A Traditional Retailer From Old-Tail to New-Tail

Peter recently redefined the eComm strategy and focus for the INTERSPORT group. By optimising processes across the entire value chain, and creating a new website among other initiatives, Peter was responsible for tripling INTERSPORT Denmark’s revenue in 2017. Here he shows you how to build on your core strengths and outlines the benefits of a centralised approach to eCommerce:

•Best practice platform and supporting systems
•Economies of scale, resulting in more effective use of development budget
•Centralized learning that can be fed back to other business areas