Patrick Osborne

Head of Strategic Insight & Reporting QVC

Patrick Osborne has worked with customer data analytics for 25 years in a variety of industries and sectors, beginning in direct mail fulfilment and events organisation.  He worked on the implementation of Nectar, the first multi-retailer loyalty programme in the UK, and has also spent time in the university sector, financial services and as a management consultant advising firms on the expert use of their customer data. He now works for QVC, one of the world’s largest direct selling retailers as the Head of Customer Insights & Analysis.