eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Mirko Caspar

Managing Director
Mister Spex

Mirko Caspar studied business administration at the University of Münster, where he went on to gain a PhD. The most important appointments in his career to date were as a corporate consultant at McKinsey, with a focus on marketing and strategy, as senior director for business development at the entertainment conglomerate Universal Music and managing director of its mail order subsidiaries, and as a managing partner of the virtual world company Metaversum. As a managing director of Mister Spex, Caspar is responsible for the Marketing, CRM, Category Management, Public Relations and Product Management divisions and is in charge of international markets.

Online Customer Engagement

09:05 AM KEYNOTE: Creativity for Performance – Managing Data, People & Processes to Turn Creativity Into Performance

As Managing Director of the largest online optician in Europe, Mirko is spearheading the reinvention of the company's eCommerce experience. In a highly competitive market, Mirko is focused on discovering the initial driver for online market adoption –price, assortment or something else? Here he provides an answer to this question, as well as sharing his overall vision for the digital business over the next three years.

• Developing an overall picture of your customer as the foundation for your strategy
• Recommendations around what actions companies must take to stay ahead of future market changes triggered by emerging technologies