eTail Europe 2017

June 19-June 21, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Matt Henton

Head of eCommerce
Moss Bros
Matt is a highly skilled ecommerce professional and digital marketer with extensive experience in  online retail. He has an entrepreneurial spirit and a strong track record of delivering ecommerce  success across a variety of sectors.
During his time as Marketing Director at eSpares, the retailer was a finalist at the Oracle Retail  Week Awards for four consecutive years – “Best Pure-Play Online Retailer” – and his team won “Most  Innovative Digital marketing team” at the Econsultancy Innovation Awards.

Omnichannel & Online Growth

4:05 PM CASE STUDY REVOLUTION: Target, Engage And Convert Your Cross-Channel Customers

When customer data is incomplete or held in many different places, it can be misleading and result in retailers making poor marketing decisions. In this session, you’ll hear how Matt updated his existing data warehouse, then break out into small groups to discuss:

Following the customer across touch-points
Collecting data points into a single, holistic customer profile
Implementing predictive analytics and analyzing which segments have greatest potential
Marketing to those segments in the most cost effective way possible