eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Johan Riis Johansen

Head of eCommerce Services
Coop Danmark

I have worked in the digital industry for more than 15 years and delivered everything from successful global brand campaigns to optimising revenue performance activities on conversion funnels and the multi touch-point journey the consumers take to get there. Currently my responsibility is to establish and facilitate continuous business development of all digital services related to retail and customer engagement through data driven Devops teams.



Digital Transformation

15:30 PM MOBILE PANEL REVOLUTION: Create Mobile-First, Customer-Centric Campaigns

Join three retailers who are embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to mobile. You’ll leave this session with strong understanding of not only what your customer values, but also the value the mobile customer represents to your bottom line:

Leverage mobile as a research tool and a transaction tool
Help your customer move through your mobile offering at lightning speed

Connect the dots across screens, channels and teams

15:40 PM MOBILE PANEL REVOLUTION: Create Mobile-First, Customer-Centric Campaigns (CONTINUED)

Join three retailers who are embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to mobile. You’ll leave this session with strong understanding of not only what your customer values, but also the value the mobile customer represents to your bottom line:

Leverage mobile as a research tool and a transaction tool
Help your customer move through your mobile offering at lightning speed

Connect the dots across screens, channels and teams