eTail Europe 2018

June 19-June 21, 2018

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Joana Fernandes

Head of eCommerce Operations

Joana Fernandes is the global Diretor of Ecommerce Operations for Farfetch, where her responsibility are payments, fraud and delivery's global strategy across the company. Her main focus is to consistently exceed the customers expectation by delivering an exceptional and localised experience across all markets and platforms with high efficiency. From a technical and management background, Joana started her career in London within fraud and security areas, which was the starting point to her passion and expertise area, payments. Always focused on innovation and new ways to exceed customer experience, Joana focused her career on Ecommerce Operations and how to effectively deliver the best solution to the customer at the correct price!