eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Joana Fernandes

Head of eCommerce Operations
Farfetch

Joana Fernandes is the global Diretor of Ecommerce Operations for Farfetch, where her responsibility are payments, fraud and delivery's global strategy across the company. Her main focus is to consistently exceed the customers expectation by delivering an exceptional and localised experience across all markets and platforms with high efficiency. From a technical and management background, Joana started her career in London within fraud and security areas, which was the starting point to her passion and expertise area, payments. Always focused on innovation and new ways to exceed customer experience, Joana focused her career on Ecommerce Operations and how to effectively deliver the best solution to the customer at the correct price!



Digital Transformation

15:30 PM MARKETPLACE PANEL REVOLUTION: What You Need To Know About Your Friend (Or Foe)

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

Integrating ERP systems into marketplaces—how to examine a phased approach for each
Competing within marketplaces: enhancing your product rank
Effectively advertising on marketplaces to drive traffic to your site
Figuring out what effects marketplaces are having on eCommerce, positively and negatively

15:40 PM MARKETPLACE PANEL REVOLUTION: What You Need To Know About Your Friend (Or Foe) (CONTINUED)

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

Integrating ERP systems into marketplaces—how to examine a phased approach for each
Competing within marketplaces: enhancing your product rank
Effectively advertising on marketplaces to drive traffic to your site
Figuring out what effects marketplaces are having on eCommerce, positively and negatively