eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Jeroen Leenders

Founder & Publisher
Cross-Border Magazine

Jeroen Leenders is a Cross-Border specialist and co-founded Salesupply in 2009. Today Salesupply is a successful international e-fulfilment company with offices in Europe, USA and China. Salesupply manages over 350 international e-commerce projects all over the world and works for big and midsized (online) brands and resellers. Jeroen is also the founder and publisher of Cross-Border Magazine, an online and offline platform where he shares the Cross-Border experience with merchants through business cases, research and insights about doing international business (

Online Customer Engagement

13:40 PM Retailer-Only Roundtables

A great way to end the conference - relax in our roundtable chats, hosted by your retail peers. Pick a table and enjoy a collaboriate discussion to help solve your eCommerce challenges

1. Design Your eCommerce Experience Based On Individual Customer Preferences, Behaviors And Purchasing Power
Neil Ellul, Customer Journey Manager, Next

2. Overcoming Cross-Border And International Trade Issues
Jeroen Leenders, Founder & Publisher, Cross-Border Magazine

3. International Rollout of eCommerce
Jos Williams, Marketing Director, Bulk Powders

4. The Journey to Personalisation.
Mark Lilley, Head of eCommerce, Chain Reaction Cycles