eTail Europe 2017

June 19-June 21, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Jason Van Der Westhuizen

Senior Head of eCommerce & Multi-Channel Customer Experience
Lands' End Europe

Jason is an accomplished multi-channel professional with over 17 years of proven digital experience across brand, creative, marketing and eCommerce, gained in the UK, USA, Germany and France. Responsible for delivering a high quality digital customer experience through leading in-house teams and agencies across creative & publishing, eCommerce, customer behavioural insights and analytics.



Digital Transformation

3:30 PM MOBILE PANEL REVOLUTION: Create Mobile-First, Customer-Centric Campaigns

Join three retailers who are embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to mobile. You’ll leave this session with strong understanding of not only what your customer values, but also the value the mobile customer represents to your bottom line:

Leverage mobile as a research tool and a transaction tool
Help your customer move through your mobile offering at lightning speed

Connect the dots across screens, channels and teams

3:40 PM MOBILE PANEL REVOLUTION: Create Mobile-First, Customer-Centric Campaigns (CONTINUED)

Join three retailers who are embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to mobile. You’ll leave this session with strong understanding of not only what your customer values, but also the value the mobile customer represents to your bottom line:

Leverage mobile as a research tool and a transaction tool
Help your customer move through your mobile offering at lightning speed

Connect the dots across screens, channels and teams