eTail Europe 2017

June 19-June 21, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Gillian Geraghty

Head of eCommerce
George at Asda

Gillian is the Head of E-commerce at, covering Trading, Supply, Content and Creative for George Clothing. Gillian joined George in 2005 and has worked across a number of departments within the Core trading team before moving to E-commerce in 2013. Gillian lives in Leicestershire and when not at work or looking after her 2 young boys she enjoys park runs, yoga and reading.

Omnichannel & Online Growth

2:55 PM CONTENT PANEL REVOLUTION: Creating Content That Engages And Retains Your Customers

Are you getting your brand message across effectively and consistently across all channels and devices? Our panelists bring their content strategies to life, before you break out into small group discussions to discuss your next move:

Understanding the intention of your customer at each stage of the purchase funnel, then deliver compelling content at each stage
Generating personalization at scale
Ensuring features and messaging are optimized mobile-first, using the native features of the device