eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Omnichannel & Online Growth

General Attendee Breakfast

08:00 AM - 08:50 AM Breakfast & Registration

Join us bright and early as we start the day with tea, coffee and a light breakfast.

General Attendee Breakfast

08:50 AM - 09:00 AM Welcome Remarks & Icebreaker

Greg Ashton, Senior Director, eTail Europe

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Greg Ashton

Senior Director
eTail Europe

09:00 AM - 09:10 AM Chairperson’s Opening Remarks

Georges Berzgal, VP EMEA, Global eCommerce, Pitney Bowes


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Georges Berzgal

VP EMEA, Global eCommerce
Pitney Bowes

09:10 AM - 09:35 AM FIRESIDE CHAT: Digital Transformation From A Data Driven Customer Experience Perspective

Thomas Nielsen, CDO, Tesco
Managing the customer experience means becoming aware and responsive to the many different ways people browse & shop - and to prioritise, plan and direct activity so that the service provided to customers is attractive.

It’s easy to get caught in isolated technical details like product ratings and decreasing wait times, but the art of improving customer experience is in consciously guiding all those tiny moments to come together as something greater than the sum of its parts.

Retailers and brands who choose to take on this challenge will see true, sustainable differentiation from their competitors.

This talk explores how Tesco is using service design and customer experience management to serve its customers a little better every day.

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Thomas Nielsen

CDO
Tesco

09:35 AM - 10:00 AM FIRESIDE CHAT: Where Is eTail Heading Vs. Traditional Commerce?

Peter Williams, Chairman, Boohoo.com
The choice between online and offline retail probably still isn’t simple, even after carefully assessing the pros and cons. But do you have to choose at all? There’s been a recent trend of not just traditional retailers opening eCommerce stores, but also online retailers investing in physical locations. So how should you split your time and resource, operating both online and offline? Peter has spent over 30 years in a variety of both executive and non-executive positions in retail, leisure, media and consumer products and draws on this experience to explain, on a macro level:
Where etail is today, versus the rest of the market
Where eTail is heading in 2017 and beyond
The key priorities for retailers now, to take advantage of future opportunities


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Peter Williams

Chairman
Boohoo.com

10:00 AM - 10:30 AM KEYNOTE PANEL: Execute Amazing Omnichannel Experiences Through Organisational And Cultural Transformation

Dave Elston, Digital Director - Europe, C&J Clarks Stuart McMillan, Deputy Head of eCommerce, Schuh John Werbinski , Head of eCommerce , GANT
This kick-off keynote panel delves into all things omnichannel. Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:

Structure your organization around the execution of omnichannel capabilities (looking at reporting structures and cultural transformation)
Examine how collaborative the culture is within your organisation to execute omnichannel initiatives effectively
Develop a holistic picture of your customer as the foundation for your strategy


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Dave Elston

Digital Director - Europe
C&J Clarks
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Stuart McMillan

Deputy Head of eCommerce
Schuh
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John Werbinski

Head of eCommerce
GANT

10:30 AM - 11:15 AM Espresso Energise Morning Break

So you’ve seen the first set of amazing speakers, and now you’re ready to mix, mingle and reenergise with an espresso in the exhibit hall.

11:15 AM - 11:40 AM GUEST SPEAKER: Use Social To Capitalise On Customer Sentiment, Enhance Your Reputation And Build Your Brand

Thomas Crampton, Global Consulting Principal, Marketing Transformation , OgilvyRED
As Global Managing Director of Social@Ogilvy at Ogilvy & Mather, Thomas oversees a team of more than 700 social media specialists across more than 40 territories. Probably the largest global team of its kind, Social@Ogilvy helps companies understand, strategize and execute within social media. Picking up the highest creative accolades along the way (including Clios, Effies and Cannes Lions awards) Thomas outlines his approach of using technology in new ways to create huge circles of influence. In this groundbreaking talk, you’ll learn how to:

Identify with your customer and form tight-knit communities to find brand advocates and influencers
Use social to capitalise on customer sentiment, enhance your reputation and get your messaging across effectively
Create a brand that is clear, precise and meaningful in a world of visual overload


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Thomas Crampton

Global Consulting Principal, Marketing Transformation
OgilvyRED

11:40 AM - 12:00 PM KEYNOTE: Fireside Q&A With Amara and Sailthru: Why Personalisation Is So Important For Your Company's Long-Term Growth Strategy

Andy Leaver, Chief Revenue Officer, Sailthru Andrew Curran, Non-Executive Director, Amara


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Andy Leaver

Chief Revenue Officer
Sailthru
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Andrew Curran

Non-Executive Director
Amara

12:00 PM - 12:20 PM KEYNOTE: Building For Happiness: How John Lewis Used Collaboration To Build Omnichannel Digital Selling Tools With Partners At The Heart

Sienne Veit, Online Product Director, John Lewis
All of our customers now walk into our shops with super-computers in their pockets. Their core shopping missions frequently cross the boundaries of shops and online. With 9 years of experience across eCommerce, stores, marketing, customer service and IT, Sienne explains how John Lewis recently met the challenge of providing their partners with the tools to do their jobs from a very different perspective, and what they learned by working in this new way.
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Sienne Veit

Online Product Director
John Lewis

12:20 PM - 12:40 PM KEYNOTE: The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper

Liad Agmon, CEO, Dynamic Yield Leonie Tamkin , Digital Marketing Manager , Ocado
Today's consumers are the most tech savvy to date. They don't just delight in seamless omnichannel commerce, they expect it. But enterprise-sized brands can sometimes forget that their shoppers are humans too, not just segments. Companies that succeed in marketing to the individual will thrive, those that don't are destined to fail. But is it fair to bucket all of today's consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will be joined by a senior marketer from a global brand to discuss the challenges and opportunities that eMarketers face, where the industry is headed, and best practices in person-based marketing.

Executive Presenter, Dynamic Yield
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Liad Agmon

CEO
Dynamic Yield
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Leonie Tamkin

Digital Marketing Manager
Ocado

12:40 PM - 1:00 PM GUEST SPEAKER US CASE STUDY: Peering Into The Next Generation Of Retail

Constantin Eis, Co-Founder & Global Managing Director, Casper
In a world that is already inundated by mattress options, Casper is differentiating itself by engaging in progressive research and repackaging the idea of sleep. In his role as Co-founder and Global MD, Constantin shares how he approaches daily business by creating an end-to-end, interactive brand experience. Constantin explains how Casper went from a company of five staff to over 150 employees in just three years, generating $100m revenue along the way. Key takeaways here include:

How to build a great web experience, content capabilities and service design in order to tell a compelling brand story
The importance of constantly designing and revising products to build trust and create consistent consumers
The need to stay away from traditional retail models and cultivate a company that seeks to deliver a great experience for all

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Constantin Eis

Co-Founder & Global Managing Director
Casper

General Attendee Lunch

1:00 PM - 2:05 PM Lunch & Networking

Private Lunch

1:00 PM - 2:05 PM Hosted by Tinyclues

Join this exclusive small group discussion in a private room on pressing, mission critical topics.

Private Lunch Workshop

1:00 PM - 2:05 PM Hosted by Adobe

Join this exclusive small group discussion in a private room on pressing, mission critical topics. You’ll chat with retailers with similar resource levels and responsibilities as yourself, and work together to solve an interesting eComm challenge.

Track A: Customer Journey & Personalisation (Whittle Room)

2:05 PM - 2:10 PM Chairperson’s Opening Remarks

Mario Ciabarra, CEO, Quantum Metric

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Mario Ciabarra

CEO
Quantum Metric

Track B: Content & Testing (Westminster)

2:05 PM - 2:10 PM Chairperson’s Opening Remarks

Brandon Wilkins, Director, Retail Sales, Bronto

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Brandon Wilkins

Director, Retail Sales
Bronto

Track C: Omnichannel & Fulfillment (St. James)

2:05 PM - 2:10 PM Chairperson’s Opening Remarks

Lisa Shaw, Director, Retail Sales, Pitney Bowes

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Lisa Shaw

Director, Retail Sales
Pitney Bowes

Breakout Track D: (Wordsworth)

2:05 PM - 2:10 PM START-UP DRAGONS' DEN: Hypergrowth On The Frontiers Of eCommerce

Jeanette Dyhre Kvisvik, Founder, VILLOID Adam Rakib, Founder, StoreMaven Tom Beverley, CEO, Fy Øyvind Henriksen , CEO, POQ Commerce Matt Lerner, Partner, London, 500 Startups
eCommerce is tough now. Gone are the days where you could count on double-digit YoY growth. The sector is forecasted to grow at a modest 8% in the UK, according to Forrester, and much of that will go to Amazon. Most other retailers will have no choice to fight for Amazon's table scraps. But as a VC looking at startups every day, we do still see pockets of massive growth even triple-digit YoY. But it’s not coming from traditional retail methods. It’s coming from a new breed of highly engaging ecommerce apps and marketplaces who use data and machine learning to micro-segment audiences and reach them via the right channels with content they actually want to consume. For this panel, we’ll bring you the best of the best – three companies who are operating in the highest growth frontiers of online retail.

This discussion is hosted by venture capitalist Matt Lerner, who spends very day selecting and mentoring the next generation of hyper-growth businesses in his role as MD at 500 startups.
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Jeanette Dyhre Kvisvik

Founder
VILLOID
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Adam Rakib

Founder
StoreMaven
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Tom Beverley

CEO
Fy
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Øyvind Henriksen

CEO
POQ Commerce
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Matt Lerner

Partner, London
500 Startups

Track A: Customer Journey & Personalisation (Whittle Room)

2:10 PM - 2:35 PM CASE STUDY REVOLUTION: Putting The Customer At The Center Of The Product Development Process

Vicky Bell, Head of eCommerce, Astley Clarke

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Vicky Bell

Head of eCommerce
Astley Clarke

Track B: Content & Testing (Westminster)

2:10 PM - 2:35 PM KEYNOTE: The Future Of Retail Experience: Bridging The Digital / Physical Divide

Martin Gill, VP & Research Director - Digital Strategy & Experience, Forrester
The physical and digital worlds are converging, and retail is at the epicentre of disruption. Interactive video displays extend endless aisle eCommerce into the retail stores. Mobile instruments your customers as they browse your stores. Connected coffee machines automatically reorder your favourite drinks. These examples are emerging today, but they’ll be mainstream tomorrow. But the physical/digital divide isn't binary, it's a continuum. In this new world, retailers can’t separate physical and digital experience strategies. You need to rethink your omnichannel customer experience to get ahead of the game. Forrester will show you:

•How are customers really embracing emerging technologies?
•Why is customer obsession at the heart of new retail business models?
•How must business and technology teams collaborate to serve customers?

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Martin Gill

VP & Research Director - Digital Strategy & Experience
Forrester

Track C: Omnichannel & Fulfillment (St. James)

2:10 PM - 2:35 PM CASE STUDY REVOLUTION: The Roadmap to Omni: Putting Together A Targeted, Customer-Focused Approach

Sean O'Neill, Director Online Product Development, Tesco



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Sean O'Neill

Director Online Product Development
Tesco

Breakout Track D: (Wordsworth)

2:10 PM - 2:35 PM START-UP DRAGONS' DEN: Hypergrowth On The Frontiers Of eCommerce

Jeanette Dyhre Kvisvik, Founder, VILLOID Adam Rakib, Founder, StoreMaven Tom Beverley, CEO, Fy Øyvind Henriksen , CEO, POQ Commerce Matt Lerner, Partner, London, 500 Startups
eCommerce is tough now. Gone are the days where you could count on double-digit YoY growth. The sector is forecasted to grow at a modest 8% in the UK, according to Forrester, and much of that will go to Amazon. Most other retailers will have no choice to fight for Amazon's table scraps. But as a VC looking at startups every day, we do still see pockets of massive growth even triple-digit YoY. But it’s not coming from traditional retail methods. It’s coming from a new breed of highly engaging ecommerce apps and marketplaces who use data and machine learning to micro-segment audiences and reach them via the right channels with content they actually want to consume. For this panel, we’ll bring you the best of the best – three companies who are operating in the highest growth frontiers of online retail. This discussion is hosted by venture capitalist Matt Lerner, who spends very day selecting and mentoring the next generation of hyper-growth businesses in his role as MD at 500 startups.
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Jeanette Dyhre Kvisvik

Founder
VILLOID
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Adam Rakib

Founder
StoreMaven
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Tom Beverley

CEO
Fy
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Øyvind Henriksen

CEO
POQ Commerce
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Matt Lerner

Partner, London
500 Startups

Track A: Customer Journey & Personalisation (Whittle Room)

2:35 PM - 2:55 PM Improving The Online Payments Experience

Dan Horlor, Business Development, Klarna UK
• Under 35s make up the majority of online shoppers – but what do they want from their ecommerce experiences?

• What the fastest-rising consumer group expects from ecommerce merchants – and how you can respond

• Why you must adopt a mobile-first mantra to attract Millennial and Generation Y consumers

• Why new payment methods and consumer financing are critical to conversion

• Learn from research from Ovum & Klarna, featuring insight from 100s of UK retailers

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Dan Horlor

Business Development
Klarna UK

Track B: Content & Testing (Westminster)

2:35 PM - 2:55 PM The Third Wave: The Experience-Led Business

Michael Klein, Director, Industry Strategy and Marketing , Adobe
For the past two decades Retail and Commerce have been through the first two waves of technology; Back Office and Front Office, as the industry has been digitally transformed by disruptors and multi-channel retailers. We are now moving into the Third Wave, the Experience Wave.

Adobe’s Director of Industry Strategy for Retail, Travel & CPG, Michael Klein will lead a discussion on the Experience Wave. Learn how Experience is helping retailers differentiate themselves in a hypercompetitive marketplace against the disruptors of eCommerce. In addition, Michael will share results from the most recent Adobe Digital Insights reports that highlight the trends and challenges in our industry.

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Michael Klein

Director, Industry Strategy and Marketing
Adobe

Track C: Omnichannel & Fulfillment (St. James)

2:35 PM - 2:55 PM How Can AI Increase Your CRM Campaign Revenue By 50%? Examples And Best Practices

François Laxalt, Senior Director Product Marketing, Tinyclues
On average, only 1% of your customers will visit your website each day. Tinyclues’ marketing platform leverages true Deep AI technology to analyse the remaining 99% of your customer database, those who haven’t yet expressed a strong intent, to find the future buyers of your offers.

By attending this presentation, you will discover how more than 50 brands in Europe have leveraged Deep AI and intelligent orchestration capabilities to increase by 50% (on average) the revenue from their email, SMS, direct mail and push campaigns. Based on case studies from Thomas Cook, Brand Alley and Lacoste, we will share:

How Deep AI can outperform existing targeting capabilities
Examples of high performing campaigns
Best practices showing how to increase volume and decrease fatigue
Examples of detailed ROI results from customers scientifically measured through A/B tests or control groups


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François Laxalt

Senior Director Product Marketing
Tinyclues

Track A: Customer Journey & Personalisation (Whittle Room)

2:55 PM - 3:25 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Anastasia Roumelioti , Head of Marketing & Communications , Hawes & Curtis Anders Dahlberg, CMO, Letsdeal.se Richard Voyce , Head of eCommerce , Dreams Ltd Saima Alibhai, Managing Principal Consultant, Oracle Bronto
Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store

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Anastasia Roumelioti

Head of Marketing & Communications
Hawes & Curtis
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Anders Dahlberg

CMO
Letsdeal.se
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Richard Voyce

Head of eCommerce
Dreams Ltd
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Saima Alibhai

Managing Principal Consultant
Oracle Bronto

Track B: Content & Testing (Westminster)

2:55 PM - 3:25 PM CONTENT PANEL REVOLUTION: Creating Content That Engages And Retains Your Customers

John Federman, CEO, Webcollage Ben Greener , Head of Digital Product , Andertons Craig Wheeler, COO, Scotts & Co Gillian Geraghty , Head of eCommerce , George at Asda
Are you getting your brand message across effectively and consistently across all channels and devices? Our panelists bring their content strategies to life, before you break out into small group discussions to discuss your next move:

Understanding the intention of your customer at each stage of the purchase funnel, then deliver compelling content at each stage
Generating personalization at scale
Ensuring features and messaging are optimized mobile-first, using the native features of the device

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John Federman

CEO
Webcollage
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Ben Greener

Head of Digital Product
Andertons
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Craig Wheeler

COO
Scotts & Co
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Gillian Geraghty

Head of eCommerce
George at Asda

Track C: Omnichannel & Fulfillment (St. James)

2:55 PM - 3:25 PM DELIVERY PANEL REVOLUTION: Making Delivery A Customer Engagement Experience

Jon Asbury, Multichannel Director, GO Outdoors Jason Kang , Managing Director- Ireland , Zazzle Eric Lewis , VP, Global Operations , Casper Jonny Sitton, Co-Founder & Operations Director, My 1st Years
With “instant” delivery now the norm, eCommerce, IT, operations and warehousing has to become more connected than ever before. Our panelists are focusing on getting products into customers hands as quickly as possible, then turn the discussion over to plan your next move. Here you’ll learn how to:

Make the delivery experience come to life in a way that is commercially sustainable
Determine whether you have the customer base to support click and collect and same day delivery
Select and implement tools that ensure predictive management of stock


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Jon Asbury

Multichannel Director
GO Outdoors
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Jason Kang

Managing Director- Ireland
Zazzle
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Eric Lewis

VP, Global Operations
Casper
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Jonny Sitton

Co-Founder & Operations Director
My 1st Years

Break

3:25 PM - 4:05 PM PIMM'S Afternoon Break

Take a break, you deserve it. Pour a PIMM’S and sit back in style after a full day of learning and chatting with fellow eTailers.

Women's Leadership Track

3:25 PM - 4:05 PM Women In eTail Workshop

Alicya Sinclair, CEO, Sinclair London Debbie Havekin, Head of International Trading, Marks & Spencer
Okay ladies, now let’s get in formation! We’ll be talking about how to cultivate the next generation of female leaders. Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised.

Hosted By:


Alicya Sinclair, CEO, Sinclair London

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Debbie Havekin, Head of International Trading M&S.com, Marks & Spencer
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Alicya Sinclair

CEO
Sinclair London
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Debbie Havekin

Head of International Trading
Marks & Spencer

4:05 PM - 4:30 PM CASE STUDY REVOLUTION: Target, Engage And Convert Your Cross-Channel Customers

Matt Henton , Head of eCommerce, Moss Bros
When customer data is incomplete or held in many different places, it can be misleading and result in retailers making poor marketing decisions. In this session, you’ll hear how Matt updated his existing data warehouse, then break out into small groups to discuss:

Following the customer across touch-points
Collecting data points into a single, holistic customer profile
Implementing predictive analytics and analyzing which segments have greatest potential
Marketing to those segments in the most cost effective way possible

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Matt Henton

Head of eCommerce
Moss Bros

4:05 PM - 4:30 PM CASE STUDY REVOLUTION: Digital Transformation Through A Cloud Based Approach

John Cowper, Head of Architecture, Wickes
As Head of Architecture at a Top 100 UK retailer, John’s biggest problem is how not to migrate a data centre. With a plethora of 10 year old legacy systems to tackle, John outlines his digital transformation plans, taking a cloud first approach. Key takeways here will include:

The steps required to resurrect a new operating model in the cloud.
Retiring old capabilities gradually, while building new capabilities in the new world.
Planning for a substantial amount of integration- what the issues are, how to deconstruct them and where Wickes have got to so far

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John Cowper

Head of Architecture
Wickes

4:05 PM - 4:30 PM CASE STUDY REVOLUTION: Seamless Branded Experience in Path to Purchase

Wilko Klaassen, CDO , Bakker.com
As VP of Global Online, Wilko’s aim is to create a seamless and consistent experience across all touch points during the path to purchase at Husqvarna Group. His team is focused on digital activities to increase traffic to sites, social media and to the store. In this session, Wilko will outline his biggest learning from the past 12 months, including:

How to provide consistency of brand and deliver a seamless online and offline experience
What a ‘brand’ can control and cannot control, across all channels
Where the customer converts and how to make sure you don’t lose them along the way


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Wilko Klaassen

CDO
Bakker.com

4:05 PM - 4:30 PM Retailer-Only Roundtable: Turning Data Points Into Actionable Information

Ed Whatmore, Head of eCommerce, Mountain Warehouse
After a full day of keynotes and panels, we know that your brain gets overloaded. Relax during our casual chats.

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Ed Whatmore

Head of eCommerce
Mountain Warehouse

4:05 PM - 4:30 PM Women In eTail Workshop

Alicya Sinclair, CEO, Sinclair London Debbie Havekin, Head of International Trading, Marks & Spencer
Okay ladies, now let’s get in formation! We’ll be talking about how to cultivate the next generation of female leaders. Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised.

Hosted By:


Alicya Sinclair, CEO, Sinclair London

&

Debbie Havekin, Head of International Trading M&S.com, Marks & Spencer

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Alicya Sinclair

CEO
Sinclair London
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Debbie Havekin

Head of International Trading
Marks & Spencer

Track A: Customer Journey & Personalisation (Whittle Room)

4:30 PM - 4:50 PM Overcome Gaps In Your Data And Use It To Kill The Competition

Katy Bennett, Commercial Director, Mapp Digital Guy Southam, Head of Digital and Data Strategy, Freesat
So you need to target prospects and convince them to switch from your competitors, but you have limited insights on your target audience and limited budget to do so. Guy Southam from Freesat and Katy Bennett from Mapp will explain how Freesat successfully tackled this in partnership with Mapp Digital to build a highly innovative insight-led acquisition strategy. Learn how to overcome gaps in your data to find valuable insights around customer journeys and buying intent, to build super-smart audience segments which get fast results.
- Understand buying intent for your product, then home in on precise target audiences
- How to find and attract new customers who are “in market” and show a propensity to buy
- Understand what prospects think about your competitors and use this to deliver personalised messaging that convinces them to convert
- Execute a multichannel nurture campaign based on behavioural signals which results in super-engaged new customers
- Avoid the hazardous pitfalls that lie in the data collection process.

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Katy Bennett

Commercial Director
Mapp Digital
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Guy Southam

Head of Digital and Data Strategy
Freesat

Track B: Content & Testing (Westminster)

4:30 PM - 4:50 PM eCommerce WCM: Friends or Foes?

Shannon Holmes, Director, Solutions Architecture, Acquia
Customer Experience has been the phrase of the decade. Organisations are constantly having to shift and evolve when it comes to creating and managing those experiences in order to keep up with their customer's expectations.

During this presentation, we will focus on what commerce experiences could look like in the year 2020 and how traditional Web Content Management Systems (WCMS) and eCommerce platforms need to evolve, to drive those experiences.


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Shannon Holmes

Director, Solutions Architecture
Acquia

Track C: Omnichannel & Fulfillment (St. James)

4:30 PM - 4:50 PM Trust in Connected Commerce

Karen Pepper, General Manager, UK, Amazon Pay

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Karen Pepper

General Manager, UK
Amazon Pay

Breakout Track D: (Britten)

4:30 PM - 4:50 PM Retailer-Only Roundtable: Turning Data Points Into Actionable Information

Ed Whatmore, Head of eCommerce, Mountain Warehouse
After a full day of keynotes and panels, we know that your brain gets overloaded. Relax during our casual chats.

Ed Whatmore

Head of eCommerce
Mountain Warehouse

Track A: Customer Journey & Personalisation (Whittle Room)

4:50 PM - 5:10 PM Case Study: Become An Agile Cost Leader And Define Your Role As A Pureplay

Tobias Mattsson, CEO, Nordic Feel
As a pureplay, should your eCommerce content look and feel different to a traditional retailer? And how can pureplays ensure that their multichannel communication is harmonised, despite smaller marketing budgets? Tobias will share recent experiences on:

Developing clear knowledge of who your customer is, and which content they prefer to consume (e.g.video)
Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers
Leveraging exciting shoppable content to bring product details to life

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Tobias Mattsson

CEO
Nordic Feel

Track B: Content & Testing (Westminster)

4:50 PM - 5:10 PM Please Visit Track A or Track C



Track C: Omnichannel & Fulfillment (St. James)

4:50 PM - 5:10 PM The Importance Of Supply Chain In A Customer Focused Organization

Alicya Sinclair, CEO, Sinclair London
As CEO, Alicya oversees all aspects of global logistics and the intersection with fulfillment in Sinclair London’s supply chain. In this eye opening session, Alicya explains why supply chain must be an integral consideration of your customer’s experience in an omnichannel environment, even if your organization is merchant centric.
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Alicya Sinclair

CEO
Sinclair London

Breakout Track D: (Britten)

4:50 PM - 5:10 PM Retailer-Only Roundtable: Turning Data Points Into Actionable Information

5:10 PM - 6:10 PM eTail Monte Carlo Casino Reception

Channel your inner Bond at the roulette table as we transform the venue into Monte Carlo for one night only. Don’t miss this extravagant evening of specialty cocktails, games and prizes.

6:10 PM - 11:59 PM Close of eTail Europe Day One