eTail Europe 2018

June 19-June 21, 2018

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Chris Bates

Head of CRM & Digital Marketing
John Lewis
Chris is Head of CRM & Digital Marketing at John Lewis, responsible for all data-driven marketing across digital channels as well as CRM & loyalty.  In 5 years at John Lewis he has delivered a new consumer segmentation which is driving John Lewis’ strategy and growth, and has designed, launched and led my John Lewis, the brand’s customer membership programme which has over 2 million members, generating significant incremental sales.  
Prior to John Lewis, Chris has held a wide range of consumer marketing roles at RAC, Aviva and T-Mobile.   In 2014 he completed the Marketing Society’s Marketing Leaders Programme.