eTail Europe 2017

June 20-June 22, 2017

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

Anders Dahlberg

CMO
Letsdeal.se
Anders is responsible for all Let´s deal marketing activities in Sweden and Finland. Leading a team of 15 employees focused on B2C. Awareness is created with TV commercials and events. Sales are built through direct marketing (email, mobile push) and digital advertising (programmatic, text ads, social media, affiliate networks, etc.). 
Anders has been involved in marketing and e-commerce since 1997. Before joining Let´s deal he was running eCommerce efforts at Lindex, Intersport, JC, etc.  Anders holds an MBA from The Gothenburg School of Economics and a MSc in Automation Engineering from Chalmers University of Technology


Omnichannel & Online Growth

14:55 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store