A data point alone can never be the answer. Marketers need to get back to the heart of understanding the customer and anticipating their needs: how do you create need for something that has no data (because it doesn’t exist yet) or too much data? Data is a tool, not marketing.

Agnes Hjelmer

CEO
KF Beauty

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Hear the latest in eCommerce innovation from the CTO & COO of Credorax.

Moshe Selfin

COO & CTO
Credorax

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Customer expectations around omnichannel experiences are changing rapidly. How do you keep pace? Our keynote panelists from some of the largest and specialized omnichannel retailers outline their view of the future of omnichannel - and how to ensure you’re ready for it.

• Integrating offline events and offline experiences with your digital channels
• Building out first party data from these new touchpoints to build customer communities and engagement 
• Ensuring your teams are aligned internally

Louisa Nicholls

Partner & Senior Manager, Digital Trade and Trade Marketing
John Lewis

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Joey Moore

Head of Product Strategy & Evangelism
Episerver

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Marianna Santanas

Global Digital Sales Director
Eton Shirts

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James Leech

Head of Digital Product
Sainsbury's

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There’s no ‘one-size-fits-all’ in automotive – everyone approaches car buying differently, meaning consumers demand more flexibility from the industry to go on the journey that’s right for them. This requires a seamless integration between the online and offline world, and between the many different players in the industry – be it manufacturers, retailers or marketplaces. In this

session. we will:

• Take you through the actual consumer journey and what touchpoints they might choose through their cross-channel decision making process through to the actual purchase
• Review the role of marketplaces and how they can be one of the most valuable partners in an omnichannel strategy
• Look at the growing trend of “webrooming” and how this is creating unseen leads to offline purchases
• How to digitally evolve a traditional retail model, such as automotive, through deploying an omnichannel sales and marketing strategy that saves, rather than adds, new cost

Ian Plummer

Commercial Director
Auto Trader UK

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This closed door workshop session, led by a technology expert let’s you chat with other retailers who share your pain points.

Throughout our lifetimes lots have changed and the pace of change is getting faster, programming languages and technologies have died new one's have been born, methods and processes have evolved but the one constant has been people and how they interact with each other and the environment around them. It feels that with growing awareness of organisational psychology, agile coaching, design thinking and the increasing competitiveness for talent the subject of 'people' is moving outside of the remit of HR and becoming an essential skill for any leader wishing to be successful. Learn how to do this during an enlightening session revolving around your best asset – your team.

• Team dynamics & creating a balanced team
• Understanding your ecosystem and how to drive change 
• Personal growth Vs business growth when one is faster than the other
• Empowering teams, Leadership styles, direction & how you know it’s working 

Neil Roberts

Product Director
Moo

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Hear the latest in eCommerce and omnichannel innovation from a technology leader.

Hear the latest in eCommerce and omnichannel innovation from a technology leader.

Understanding how your channels are working together is critical to figuring out the optimal digital advertising mix. Our panelists delve into digital advertising best practices, focusing on customer acquisition.

• Measuring the success of your online media mix
• Ensuring the success of channels outside of PPC (especially as those costs are increasing) 
• Identifying how to allocate digital marketing dollars effectively 
• Rethinking the use of traditional and newer online media to grow the top of your funnel 
• Re-establishing new KPIs 
• Applying different platforms as customers move through the funnel (from discovery/research, to consideration, then purchase) as media costs are rising

Sophie Parfitt

Head of Media & Content
AO.com

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Abhimanyu Shekhawat

Director Loyalty & Partnerships
Flipkart

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Jane Tran

Head of Paid Media (Northern Europe & APAC)
RS Components

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Get a unique glimpse into the story of Formula 1® to harness data science and business analytics since the takeover of the company by Liberty Media. You’ll get an understanding of how F1’s recent change in strategy in the past few years is impacting its business model. Discover F1’s Data Analytics & Insights Strategy with a detailed look at real life analytics case studies.

Max Metral

Senior Analytics Manager
Formula 1

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Hear the latest in eCommerce innovation from Ben Collier at Epsilon

The foundation to creating great customer experiences is built on customer insights and data. During this interactive panel, you’ll hear examples and success stories, focusing on helping you to shape revenue driving customer experiences. 

• Listening and adapting to customers as to how, when and where customer want to buy 
• Creating contextual content for the customer to facilitate a path to purchase 
• Assessing technology to advance customer services and personalized product recommendations 
• Recognizing the online customer in the control and to make the point of sale a point of experience

Amitabh Apte

Global Director - Digital, Data & Analytics
Mars

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Desi Reuben-Sealey

Senior UX/UI Manager
Debenhams

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Rob Sharland

VP of Partnerships
Audiens

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Luxury retail has changed dramatically since Farfetch launched in 2018. With a mission to create a single luxury fashion marketplace, it has seen tremendous growth over the last several years and continues to disrupt the industry.

Kerem Atasoy, Commercial Director at Farfetch will discuss some of the challenges they face as a luxury fashion powerhouse in the world of online shopping, and how to work through those challenges during this interview styled session.

• Finding third parties and technology partners who understand the nuances of luxury online marketing
• Understanding the entire user experience and customer journey and ensuring you have the back-end infrastructure to support optimized experience 
• Prioritizing elements of your online experience (content, etc.)
• Managing wholesaler relationships effectively
• Getting a benchmark for the optimal luxury user experience 
• Identifying which channels and platforms you will get an ROI from (social media platforms, etc.)

Kerem Atasoy

Commercial Director, Black & White
Farfetch

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Hear the latest in eCommerce and omnichannel innovation from a technology leader.

Hear the latest in eCommerce and omnichannel innovation from a technology leader.

Personalisation is top of mind for all retailers today. This group panel talks through the creation and execution of an effective personalized customer strategy, detailing how to drive engagement today.

• Getting to a point where you aren’t just profiling and segmenting customers but developing a true 1:1 relationship
• Obtaining customer data to understand preference differences within the same grouping or segment
• Constantly refining that personalisation 
• Using tools to identify customer behaviors to offer personalized recommendations and experiences
• Using third party tools to ensure you are delivering the right marketing messages at the right customer touchpoint

Rossen Roussev

Director, Digital Architecture, Global eCommerce
Pandora

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Emilie Maunoury

Digital, Ecommerce & CRM Director
Clarins

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Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Meet and network with peers who can give you different perspectives and who share similar interests. This roundtable is focused on omnichannel best practices.

James Leech

Head of Digital Product
Sainsbury's

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Hosted By: Jennifer North, Head of Digital Experience, Hobbycraft

Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Meet and network with peers who can give you different perspectives and who share similar interests. This roundtable is focused on CX best practices.

Jennifer North

Head of Digital Experience
Hobbycraft

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If your customers’ adoption of technology is outpacing your ability to deliver then either get fit for the future or be confined to history. Learn what Headless Commerce is and how it can deliver speed of change to omni commerce tech in ecommerce, retail and our smart homes. Move your organisation from technology blocking change to technology enabling change at speed.  

Rob Watson

Head of eCommerce
Hotter

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Hear the latest in eCommerce and omnichannel innovation from a technology leader.

As companies continue to focus on acquisition, it is equally important (if not more so) to ensure your retention strategies are working effectively. This session takes a close look at customer retention and engagement, and how it fits into your overall marketing strategy.

• Integrating the right technology and understanding what’s essential
• Demystifying the differences between CDP v. CRM platforms
• Harmonizing all of your technology
• Figuring out how consolidation of retention technology can impact your strategy
• Measuring the uplift and getting
• Internal buy-in around retention technology

Geoff Bull

Marketing Director
Wiggle

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Data is foundational to shaping customer experiences that truly resonate. Jennifer delves into how the Body Shop is evolving into a data-driven company - what challenges remain, now they are working through them and tactics for you to take back to the office.

• Using technology to take advantage of the wealth of data and processing power that is available today
• Reclaiming the ability for your teams to focus on decision making and running a leaner, smarter organization v. wading through tons of data 
• Getting the right combination of culture, process and tools to become more data driven with your decision making 
• Use the right tech to help make informed data decisions (bringing in automation, ML and AI)
• Increasing your ability to process data and visualize the use of customer data 
• Using tools, technology and data science to identify your biggest problem areas first and deal with complex data sets

Jennifer Rice

Global Director of Customer Strategy & Analytics
The Body Shop

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Hear the latest in eCommerce and omnichannel innovation from a technology leader.

Mars’ digital assets where consumer interacts with us, have been developed and grown organically. This has resulted in fragmented consumer data, leading to suboptimal value generation. Several regulations are in the pipeline around the globe in consumer data space, beyond GDRP & CCPA, which means a global organisation such as Mars needs a scalable, easy to adapt consumer data platform to easily comply with this ever changing, increasingly challenging landscape. In this session, you will hear about Mars’ approach to:

• Design of ‘consumer data platform’ with ‘consumer 360’ at its heart
• Hyper personalised digital experience for consumer
• Significantly improved growth marketing, no more ‘spray & pray’
• Data driven decision making via big data analytics & machine learning

Danus Chidambaram

Head of Digital Integration Architecture
MARS

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The promise of hyper-personalisation has been making the rounds for quite a while now. But, there are only a handful of companies that have actually done that well. Part of the reason was always that it was easier to buy third-party data - for example, for marketing purposes. With popular browsers not supporting third-party cookies by default anymore (or soon) and data protection laws making it illegal to share data without consent, this model will no longer work. This shifts the focus back to first-party data and creates an excellent opportunity to deliver the personalisation that you’ve always desired. Attend this dynamic presentation to learn how Charlotte Tilbury redesigned how it deals with 1st party data and its benefits:

• Increasing retention through understanding customers across channels
• Control over data and no lock-in to third-party tools
• In-house personalisation that is specific to the products and content they produce

Andreas Gertsch Grover

Director of Data Science
Charlotte Tilbury

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Hear the latest in eCommerce and omnichannel innovation from a technology leader.

Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his own consumer-facing mass customization business model for customized helmets on www.helmade.com.

• Discovering the truth behind successful mass customization business models
• Obtaining valuable Nike and IKEA insights
• A straight forward start-up and entrepreneur's perspective